GCMD Marketing Buzz - July 2017 - Show 1

Designing your logo and branding for trademarking. On this premiere episode Host Alexandra Heseltine of GCMD web design interviews Trademark Attorney, Zeke Callanan of Opticliff Law and Intellectual Property (IP) Attorney Tom Marlow of Black Hills IP Renewals on the importance of designing brand identities that can be trademarked. The discussion revolves around why it’s important to protect your brand, the difference between a registered mark and a trademark, what types of logos and branding cannot be protected and stories of trademark and copyright infringement.

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