Sponsors may submit material (audio and/or video) for their credits or may have material developed by CTN staff. Credits will be presented in ways that are aesthetically pleasing and most likely to be appreciated by viewers of our programs. The purpose of all sponsorship credits it to identify, not promote the sponsor.
Sponsors will be identified in video by name and/or logo, provided the logo does not contain promotional phrases. Credits may include additional information as appropriate to help to identify but not promote the sponsor, its products or services. Products depicted in video shall be shown neither in use nor in operation. No credit will contain more than four products, product lines or services. Value-neutral backgrounds, moving or still behind corporate logos are acceptable. Video must be related to the business it represents. Visual representation of a company’s location is acceptable. Telephone number, street and mailing address are acceptable.
Language indicating price information or other savings or value associated with a product or service is unacceptable. Directing viewers to call a telephone number to make a purchase is unacceptable, although the telephone number may be displayed. A company’s name may be mentioned only twice during the sponsorship credit. Audio listing of a company’s name and location or locations is acceptable up to the reasonable limit of time. Factual identification of the company is acceptable using up to four products, product lines or services. Value neutral music backgrounds are allowed; jingles are unacceptable. Superlatives and comparisons are unacceptable.
Credit Length, Scheduling and Format
A maximum of 10 seconds per sponsor will be allowed. Credits will run at the beginning and end of programs. Additional credits may be placed at natural breaks during programs of 90 minutes or more in length. Revisions to credits will be made on a monthly basis only.
Standards and Practices
The standard number of sponsorship credits for programs will be limited to a maximum of four in the beginning of the program, and four at the end of the program. CTN must approve all proposed video produced out-of house before production begins on local sponsorship credits. Video produced out-of-house must arrive at CTN five (5) working days in advance of the first program air day. Other credit material must arrive seven (7) working days in advance of the program airdate. CTN reserves the right to refuse any sponsor or sponsorship credit that violates the letter or the spirit of these guidelines, or does not match our program standards.